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Software that runs hotels and businesses across Egypt

Hotel systems from our own team and from RateGain, plus business tools for Egyptian companies: ETA e-invoicing, bank payment integration, ERP and HR. We implement, integrate, train and support every one of them.

How it fits together

One partner for your hotel and business systems

We set up, connect, train and support every system on this page, so you deal with one team from the first call to daily use.

Hotel technology

Hotel systems for operations, distribution and direct bookings

Our own property management system together with the RateGain UNO suite and Sojern, set up and supported locally by our team.

Built by SITA

SITA PMS

Run your whole hotel from one system

SITA PMS is a hotel property management system that brings reservations, front office, POS, housekeeping and finance together on one platform. Every department works from the same information, and our team in Egypt sets it up, trains your staff and supports you after go-live.

All-in-onefront office, POS, housekeeping and finance
Integratedwith your distribution and POS systems
Quickand easy deployment
  • Reservations and front desk
    Reservations and reception in one view, with availability at a glance.

  • POS posting
    Outlet sales post straight to the guest folio through the POS integration.

  • Front office cashier
    Handle bills, payments and checkout quickly and accurately.

  • Rates and income audit
    Automatic dynamic rate management and a reliable income audit.

  • Housekeeping
    Full control of room status, with statistics for every shift.

UNO suite · hotel distribution

UNO Channel Manager by RateGain

Sell every room on every channel, from one dashboard

UNO Channel Manager sends your rates, availability and content to 400+ channels, including OTAs, wholesalers and your own website, from one dashboard. More than 170 hotels in Egypt use it through SITA, and setup takes about two weeks.

400+connected channels
99.42%system uptime
Instantrate and availability processing

Figures from RateGain and SITA.

  • One-click updates
    Push rates and availability to every channel, including your website, at once.

  • New rate plans in minutes
    Create a rate and send it to the major OTAs in about five minutes.

  • One source of truth
    A single database keeps every channel accurate and up to date.

  • Customised stop sell
    Apply stop sell updates per room, rate or channel.

  • Reporting at every level
    Chain, brand, cluster and property reports, with traffic and revenue by channel.

UNO suite · direct bookings

UNO Booking Engine by RateGain

Turn website visitors into direct bookings

UNO Booking Engine lets guests book on your website, in a chat or on WhatsApp, so you win more direct reservations and pay less commission. More than 100 hotels in Egypt use it through SITA, and setup takes about two weeks.

23+languages
300+payment gateways
Zeroupfront cost

Figures published by RateGain.

  • AI booking assistant
    Answers questions, recommends rooms and completes the booking in the flow.

  • WhatsApp booking
    Guests check availability and reserve without leaving the chat.

  • Flexible stays
    Overnight stays, hourly day-use and multi-night packages.

  • Multi-property search
    Guests search your portfolio and combine up to 10 bookings in one itinerary.

  • Cart recovery
    Win back guests who start a booking but do not finish it.

UNO suite · AI voice agent

UNO VIVA by RateGain

Answer every reservation call, day and night

UNO VIVA is an AI voice agent that answers your hotel's reservation calls around the clock. It checks live rates and availability, takes the booking and suggests upgrades, and hands the call to your team when a guest needs a person.

24/7call answering
30+languages
2–4 wkstypical go-live

Figures published by RateGain.

  • Books, confirms and modifies
    Handles reservation calls and guest questions from start to finish.

  • Live inventory
    Connects to your PMS and booking engine for real-time rates and availability.

  • Automatic upselling
    Offers room upgrades, add-ons and promotions during the call.

  • Knows returning guests
    Recognises repeat callers and personalises the conversation.

  • Speaks their language
    Talks with guests in more than 30 languages.

Travel advertising

Sojern by RateGain

Reach travellers while they are planning their trip

Sojern shows your hotel to travellers while they plan their trip, using real-time travel intent signals. Sojern's team runs the campaigns, and instead of an advertising budget you pay a commission only on completed stays. More than 100 hotels in Egypt use Sojern through SITA.

Billionsof real-time travel intent signals
AIoptimised bidding and budgets
SOC 2certified

Figures published by Sojern.

  • Real-time travel intent
    See where travellers want to go, when, and how they research.

  • Partner-sourced data
    Signals from airlines, hotels, online travel agencies and car rental brands.

  • AI optimisation
    Bidding, budgets and targeting adjust automatically to performance.

  • Custom audiences
    Build audiences around the travellers who matter to your hotel.

  • Multichannel ads
    Personalised ads across channels, designed to win direct bookings.

Business solutions

Compliance, payments, ERP and HR, built and supported in Egypt

Our own products and our Odoo practice, used by hotels, factories, retailers and service companies.

Built by SITA

SITA Genie

Your hotel's AI concierge, on WhatsApp

SITA Genie is an AI concierge that answers your hotel guests on WhatsApp, 24/7 and in their own language, with no app to download. Trained on your hotel fact sheet, it books restaurant tables, sends offers and shows you what guests ask for most.

24/7guest support
Multilingualanswers in the guest's language
No appworks in WhatsApp
  • 24/7 multilingual support
    Accurate answers from your hotel fact sheet, any time of day.

  • Instant core information
    Meal times, menus, facilities and policies delivered in seconds.

  • Automated reservations
    AI-driven restaurant booking with a real-time reservation view.

  • Upsell and cross-sell
    Suggests upgrades and extras, and runs targeted campaigns.

  • Dashboard and analytics
    Guest behaviour, lead tracking and demographic insights.

Built by SITA

SITA eInvoice

ETA e-invoicing and e-receipts, without changing your software

SITA eInvoice handles ETA e-invoicing and e-receipts by linking your accounting or ERP system to the Egyptian Tax Authority platform, with digital signature built in. More than 70 companies have been onboarded since the system launched, and our engineers support you from setup to daily use.

70+companies onboarded since the system launched
Anyaccounting or ERP system
Built-indigital signature
  • Direct ETA integration
    SITA eInvoice connects to the Egyptian Tax Authority platform and syncs with it in real time.

  • Digital signature
    Every invoice and receipt is digitally signed before it is submitted to the ETA.

  • Works with your system
    Connects to any accounting or ERP software and the hardware you already use.

  • e-Invoice and e-Receipt
    One solution covers both, with accurate and transparent records.

  • Submit in a few clicks
    Submit documents to the ETA in a few clicks.

Built by SITA

SITA Pay

Collect hotel payments with a secure link

SITA Pay sends hotel payment links to guests by email or WhatsApp, so they can pay for a reservation by Visa or Mastercard. Card payments through the banks run on a secured MPGS integration directly with the bank.

3 stepscreate, send, complete
Visa & Mastercardaccepted
MPGSsecured bank integration
  • Payment links in seconds
    Turn a reservation into a payment link in seconds.

  • Multi-currency
    Charge guests in the currency of the booking.

  • Multi-property
    Manage payments for several hotels from one account.

  • Directly with the bank
    Secured MPGS integration, with no third party.

  • Web-based
    Works in the browser, nothing to install.

Odoo Ready Partner

Odoo ERP

Odoo ERP, implemented by people who know your business

SITA provides Odoo ERP implementation in Egypt and across the Middle East, with 45+ Odoo systems implemented over more than five years. Our consultants have backgrounds in administration, accounting and programming, and they set up accounting, sales, inventory, HR, CRM and manufacturing in one system.

45+Odoo systems implemented
5+ yrsof Odoo projects
ReadyOdoo partner
  • Process optimisation
    We organise and improve your workflows to industry standards before go-live.

  • Implementation
    We install and configure Odoo for the way your business works.

  • Customisation
    We tailor modules, reports and documents to your needs.

  • Integration
    We connect Odoo to ETA e-invoicing through SITA eInvoice, and to your other systems.

  • Training
    Hands-on training for every department, included in every implementation.

Built by SITA

SITA HR

People, payroll and attendance in one place

SITA HR is HR and payroll software that manages employee records, attendance, payroll, recruitment, performance and leave in one platform. It automates daily HR work, keeps you compliant and gives you reports to base people decisions on. Our team configures it, imports your employee data and trains your HR team and managers.

All-in-oneHR platform
Automatedpayroll and attendance
CompliantHR processes
  • Employee records
    One complete profile for every employee.

  • Attendance
    Track working time accurately.

  • Leave management
    Requests, approvals and balances in one place.

  • Payroll
    Accurate monthly payroll, automated.

  • Recruitment
    Manage hiring from the job opening to the new hire.

Not sure which solution fits?

Tell us how your business runs today and we will recommend the right setup, with no obligation.