SITA EGYPT

العربية

Upcoming eventSITA Egypt presents · 5th edition

Hotel Tech 2026

Empowering Hospitality. Transforming Tomorrow.

For the fifth year, SITA Egypt brings hospitality leaders together with the latest hotel technology. Over one day, hotels see solutions that help them improve operations and guest experience.

  • DateNovember 2026
  • LocationCairo, Egypt
  • Edition5th yearly edition
Hotel Tech Egypt 2026, 5th edition: Where travel meets technology
  • Technology
  • Innovation
  • Hospitality
  • People

The exact date, venue and speakers will be announced soon.

NewSITA Genie, the AI concierge for hotels

Technology that helps Egyptian businesses grow.

Hotel PMS and the RateGain UNO suite, Odoo ERP, ETA e-invoicing and bank payment integration from one partner. We plan it, build it, train your team and stay on call after launch.

Official partner of

2014

Founded in Cairo, serving Egypt and the MEA region

45+

Odoo ERP systems implemented across the Middle East

70+

Companies filing with SITA eInvoice since the ETA launch

400+

Booking channels connected through UNO Channel Manager

Solutions

Hotel systems and business software from one partner

Hotel technology

Hotel systems for operations, distribution and direct bookings

Our own SITA PMS, plus the RateGain UNO suite and Sojern, set up and supported locally by our team.

SITA PMS · built by SITA

SITA PMS

Run your whole hotel from one system

Hotel distribution

UNO Channel Manager by RateGain

Sell every room on every channel, from one dashboard

Product page

Direct bookings

UNO Booking Engine by RateGain

Turn website visitors into direct bookings

Product page

Reservations by phone

UNO VIVA by RateGain

Answer every reservation call, day and night

Product page

Travel advertising

Sojern by RateGain

Reach travellers while they are planning their trip

Product page

Explore hotel solutions

SITA eInvoice
70+

companies e-invoicing with us since day one

Automates ETA-compliant e-invoices and e-receipts with real-time sync to the government platform.

Learn more

SITA Pay

Payment gateway integration for hotels

Create linkSendPaid

Secured MPGS integration directly with the bank. Guests pay by Visa or Mastercard from a link sent by email or WhatsApp.

Learn more

SITA Genie

AI guest concierge on WhatsApp

Answers guests 24/7 in their language, books restaurant tables and upsells, with no app to download.

Learn more

Odoo ERP partner
45+

Odoo systems live

Accounting, sales, inventory, HR, CRM and manufacturing in one system, implemented by an Odoo Ready Partner.

Learn more

SITA HR

People, payroll and attendance in one place

Employee records, recruitment, performance and leave, automated and compliant.

Learn more

Our clients

Trusted by hotels, airlines and companies

Hotel groups, resorts, airlines and businesses in Egypt and the region work with SITA.

Air Algérie
Air France
Alitalia
Amwaj Beach Club Abu Soma
AraCan Hotels & Resorts
Aurora Hospitality Management
Austrian Airlines
Baron Hotels & Resorts
Bon Appetit
Charmillion Hotels & Resorts
Cook Door
Delta Air Lines
El Sewedy Industries
El Sewedy Cement
Emirates
Flamenco Beach & Resort
Flamenco
Fort Arabesque
Giza Cable Industries
Grand Nile Tower
Grand Ocean Hotel & Resort
Greko Egypt
Indomie
ITA Airways
Jolie Ville Kings Island Luxor
Menoufia Water and Wastewater Company
Lufthansa
Maran Residence
Marom Hotels
Masters Travel Service
Pickalbatros Hotels & Resorts
Qatar Airways
Regal Heights
Royal Jordanian
Safir Hotels & Resorts
Sanipur
Serenity Hospitality Group
Stella Di Mare Hotels & Resorts
Sunny Days Resort & Spa
Swiss International Air Lines
Temco Technology
Three Corners Hotels & Resorts
Tivoli Events
Tolip Group
Trophy
Turkish Airlines
Xperience Hospitality Management
Services

We build and launch websites and apps, then bring you customers

Our in-house designers, developers, testers and media buyers take your project from the first sketch to paid campaigns that bring in leads and bookings.

yourcompany.com

Website development

Websites that turn visitors into customers

Corporate sites, online stores and hotel websites connected to your booking engine. Fast, SEO-ready, in Arabic and English, with a CMS your team can update.

CorporateE-commerceHotel websitesSEO-ready

Learn more

Mobile app development

iOS and Android apps your customers keep using

From user stories to the app stores in Agile sprints. You work directly with our developers, supported by UI/UX designers and a dedicated test team.

iOSAndroidUI/UX designQA testing

Learn more

Campaign performanceLive

Google AdsMetaTikTokLinkedIn
Media buying

Paid campaigns that bring leads and bookings

We plan, buy and optimise your ads on Google, Facebook, Instagram, TikTok and LinkedIn, then report results in plain numbers every month. We are a Google Partner.

Campaign planningAudience targetingBudget optimisationReporting

Learn more

New · SITA Genie

Your hotel’s concierge, now on WhatsApp

Genie learns your hotel fact sheet, then answers guests instantly in their language. No app to download. It books tables, suggests upgrades and shows you what guests ask for most.

Example conversation

24/7, multilingual

Accurate answers from your fact sheet

Automated reservations

Restaurant bookings straight from chat

Upsell engine

Targeted offers and campaigns

Guest analytics

Behaviour, leads and demographics

About SITA

Clients in nine industries since 2014

SITA (Smart Information Technology Applications) was founded in Cairo in 2014 to bring modern technology to businesses in Egypt and the MEA region. Today Red Sea resorts, international airlines and Delta factories run on systems we delivered.

  • Hospitality

    Marriott, Steigenberger, Pickalbatros, Jaz Hotels, Stella, Three Corners, Tolip, Safir, Sinai Hotels Group, Jolie Ville Luxor

    14

  • Aviation

    Lufthansa, Swiss, Austrian, Emirates, Qatar Airways, Turkish Airlines, Delta, Royal Jordanian, Air Algeria, ITA

    10

  • Manufacturing

    Elsewedy Industries, Giza Cables, Salim Wazaran (Indomie), AJE Group, Sanipure, Arabia Manufacturing, Sotex

    10

  • Construction

    Samcrete, Delta Engineering, Egyptian Engineers, Organi Development, Holztec, Quality Kitchens, TSAO

    7

  • Travel

    Masters Travel Services, Manar Travel, Leaders Travel, Booking CW, Trip In Click

    5

  • Retail & trading

    Egyptian International Beverages, International Beverages Trading, Cleopatra Trading, Skipper

    4

  • Public sector

    Menoufia, Beni Suef and Matrouh water companies

    3

  • Medical & food

    H2A, TEMCO Medical, Cook Door, Bon Appetit

    4

How we work

We start with you from point zero

One team stays with you from the first conversation until your staff run the system on their own.

1

Understand the business

We learn how you work today and where you lose time or revenue.

2

Design the solution

We map the processes and choose the systems that fit your industry.

3

Build and integrate

We install, configure and customise, then test with your real data.

4

Train and stay close

We train every department and keep engineers on call.

Contact

Let’s talk.

Tell us what you want to improve and a consultant will get back to you.

  • OfficeSeila Mall, El Nagdah Square, 6th of October, Giza
  • Phone+20 2 3659 8090 · +20 122 093 1109
  • Emailinfo@sita-eg.com · support@sita-eg.com