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Hotel technology · Sojern by RateGain

Sojern hotel advertising in Egypt, with no upfront budget

Sojern shows your hotel to travellers while they plan their trip, using real-time travel intent signals. Sojern's team runs the campaigns, and instead of an advertising budget you pay a commission only on completed stays. More than 100 hotels in Egypt use Sojern through SITA.

Talk to us about Sojern

Sojern website

Billionsof real-time travel intent signals

AIoptimised bidding and budgets

SOC 2certified

GDPR & CCPAcompliant

Figures published by Sojern.

Features

How Sojern targets travellers

Real-time travel intent

See where travellers want to go, when, and how they research.

Partner-sourced data

Signals from airlines, hotels, online travel agencies and car rental brands.

AI optimisation

Bidding, budgets and targeting adjust automatically to performance.

Custom audiences

Build audiences around the travellers who matter to your hotel.

Multichannel ads

Personalised ads across channels, designed to win direct bookings.

Privacy first

Consent-based, pseudonymised data. GDPR and CCPA compliant, SOC 2 certified.

How it works

Getting started with Sojern

Goals

Agree the markets, dates and results you want.

Audiences

Sojern builds audiences from travel intent signals.

Launch

Sojern's team runs personalised campaigns across channels.

Optimise

AI and Sojern's team improve results over time.

Good to know

Why hotels in Egypt use Sojern through SITA

100+ hotels in Egypt

More than 100 hotels in Egypt advertise with Sojern through SITA.

No upfront budget

Sojern advertises your hotel and takes a commission on the bookings it brings. You pay only for completed stays.

Run by Sojern's team

Sojern's team plans, launches and optimises your campaigns.

Any source market

Campaigns target the markets that fit your hotel's segment.

Sojern

Built for

Hotels and resorts
Hotel groups
Marketing teams
Revenue teams

FAQ

Common questions

What is travel intent advertising?

Advertising aimed at people who are planning a trip. Sojern targets travellers based on real travel intent signals, such as searches and bookings across travel partners, rather than general interests.

Do we need an advertising budget?

No. Sojern advertises your hotel and takes a commission on the bookings it brings. You pay only for completed stays.

Who manages the campaigns?

Sojern's team plans, runs and optimises your campaigns.

Which markets can we target?

Any market. Campaigns target the source markets that fit your hotel's segment.

What results have hotels in the region seen?

In Sojern's published case studies, Grand Hyatt Dubai increased its overall direct bookings by 16% year on year, and an Accor campaign aimed at travellers in the UAE, Saudi Arabia and Morocco raised direct booking revenue by 20%.

Is Sojern part of RateGain?

Yes. RateGain completed its acquisition of Sojern in November 2025.

How does SITA help?

We help you get started with Sojern and connect it with your direct booking strategy, booking engine and channel manager.

Ready to talk about Sojern?

Tell us about your business and we will arrange a call or a demo.