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Your partner in digital transformation since 2014
SITA stands for Smart Information Technology Applications. We are a Cairo-founded technology company that helps businesses in Egypt and the MEA region grow.
We believe the main job of technology is to create a digitally productive world.
SITA Egypt was founded in Cairo in 2014 to build modern technology solutions for business owners in Egypt and across the Middle East and Africa.
Today we work with hotels, airlines, factories, retailers, travel companies and public sector organisations. Our consultants have experience across these industries and work with each client toward its business targets.
We offer our own products, including SITA PMS, SITA Genie, SITA eInvoice, SITA Pay and SITA HR, alongside partner products such as RateGain and Odoo, so each client deals with one company for the whole project.
Our principles
We start with you from point zero
From the first idea to a working system your team runs with confidence, one team takes responsibility for every step.
- Step 1
Ideation
We learn how your business runs today and where it loses time or revenue.
- Step 2
Conceptualization
We design the processes and choose the systems that fit your industry.
- Step 3
Implementation
We install, configure, integrate and customise, then test with your real data.
- Step 4
Training and support
We train every department and keep engineers on call.
Partners we work with
Global technology companies and Egyptian banks and payment providers.
Technology partners
Banking and payment partners
Certified to international standards
Our management systems are certified to ISO standards for information security (ISO/IEC 27001) and business continuity (ISO 22301).
Clients in nine industries
Some of the organisations that run on systems we delivered.








